<b>Targeting the wrong way? Job titles miss people. Try function + seniority.</b>

<b>Targeting the wrong way? Job titles miss people. Try function + seniority.</b>

New advertisers target by exact job title, like "Marketing Manager." Smart move? Partly. The problem: titles are endless. Someone's "Growth Lead," "Demand Gen Manager," or "Head of Marketing" — same person, different words.

Think of it like searching a library by exact book title instead of by topic. You miss most of the shelf.

A sturdier approach: combine "Job Function" (Marketing) with "Seniority" (Manager and above). Now you catch every marketing manager, whatever they call themselves.

Use exact titles only when the role is truly specific, like "Chief Information Security Officer."

<b>Why it matters:</b> Title-only targeting can shrink your reach by half and inflate your cost, because you're fishing in a tiny pool.

Next step: Rebuild one audience using Job Function + Seniority and compare the audience size to your title-based one.