B2B Lever
B2B Lever
@B2BLever

<b>New advertiser? Here's the real minimum budget, not the sticker one.</b>

<b>New advertiser? Here's the real minimum budget, not the sticker one.</b>

LinkedIn's official minimum is about $10 per day per campaign. Beginners hear that and think $10 is enough to learn something. It isn't.

Think of it like a science experiment — too small a sample and the result is just noise.

The honest math:
— LinkedIn clicks often cost $6 to $12 each
— $10 a day might buy you one click. One.
— To judge if a campaign works, you want roughly 100 clicks before deciding

So a realistic learning budget is closer to $1,000 to $2,000 over a few weeks, not $10 a day for a week.

<b>Why it matters:</b> Underfunding a campaign gives you data you can't trust, then you "learn" the wrong lesson.

Next step: Decide your total test budget first, then divide by your expected cost per click to see how many clicks you can actually afford.
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