<b>Spotted: approval workflows are the quiet enterprise wedge</b>

<b>Spotted: approval workflows are the quiet enterprise wedge</b>
The feature agencies actually pay up for isn't analytics — it's multi-stage approvals with client roles and audit logs. Word is vendors gate this hard because it's what flips a $50 account into a $500 one. Solo creators never need it; agencies can't operate without it.
Why it matters: if you're an agency still approving posts over Slack screenshots, that's the friction your vendor is counting on. And if your tool just shipped client-approval seats, your account is now their expansion target.
Watching this.