<b>Word is the consolidation wave has a pattern</b>

<b>Word is the consolidation wave has a pattern</b>
When a marketing-suite giant acquires a beloved standalone tool, the playbook rarely changes — freeze the roadmap, sunset the cheap solo plan within 18 months, fold features into an enterprise bundle. The indie tool you loved becomes a checkbox in someone's "platform."
Why it matters to you: the moment your favorite tool gets "acquired to accelerate growth," start your exit plan. Best case nothing changes; realistic case your $15 plan disappears at the next renewal. Watch the founder's title — if they're now "VP of Product," the clock started.
Watching this.