<b>Multi-platform link routing: one short link, infinite destinations</b>

<b>Multi-platform link routing: one short link, infinite destinations</b>

Problem: you give a creator one link, but mobile-iOS, desktop, and in-app browsers need different handling. Solution: a router, not a raw affiliate URL.

<b>The architecture:</b>
— Give the creator ONE branded short link (yourdomain.link/handle)
— The short link points to a router you control, not the merchant directly
— Router reads device + source and forwards accordingly

<b>Routing rules to set:</b>
— If iOS in-app browser (Instagram/TikTok) → append params that survive the WebView, force open-in-Safari where possible
— If desktop → straight to the offer with full UTMs
— If region not eligible → geo-redirect to the closest valid offer, never a dead 404

<b>Why route instead of hardcode:</b>
When the merchant changes the destination URL, you edit one router rule. You don't re-issue 40 creator links or chase 40 people to update bios.

<b>Checklist:</b> branded short link issued, router owns the redirect, device + geo rules set, merchant URL swappable in one place. The creator's link never has to change again.