Q: I have a 2-year-old article getting 3 visits a month. Update it or kill it?
A: Short answer: update if it has any links or impressions, delete-and-redirect if it has neither. Longer answer: open Search Console, filter to that URL. If it gets impressions for keywords you could realistically win, it's worth a real rewrite — new intro, current info, better headers. If it gets zero impressions after 12+ months and no backlinks, it's dead weight that dilutes your topical focus; merge its useful bits into a stronger post and 301 redirect it there. The mistake is leaving it to rot in a half-state. Decide: invest or remove. "Leave it alone" is the only wrong answer for a true zombie page.
Anyone want me to go deeper on this? React 👍
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Update the old post or just delete it?
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