Five reads that answer the question without selling you anything.
— 1. What a CDP actually does that a DWH doesn't — identity resolution and real-time activation, not just storage; the warehouse holds rows, the CDP decides who gets the email. Source: Segment Academy.
— 2. The case for Reverse ETL instead — if your data's already in BigQuery, a sync tool may replace 80% of a CDP. Source: Census blog.
— 3. Composable CDP, explained plainly — buy identity, build the rest on your stack. Source: PostHog.
— 4. Warehouse-native CDP architecture — the model where your DWH IS the CDP. Source: RudderStack.
— 5. When a packaged CDP still wins — small teams with no data engineer. Source: Reforge.
Skip if you've got a data engineer and Reverse ETL. Essential if your "warehouse" is three spreadsheets.
That's the stack for this week. Forward to a teammate.
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FAQ: Do I need a CDP if I already have a warehouse?
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