"Just go broad, Meta figures it out now."

Broad works — but "Meta figures it out" is the lazy half of the advice that gets people cooked.

Broad targeting leans HARD on your creative to do the targeting. No creative signal = Meta wanders, and your CPA does too.

Going broad without the prep is how you torch a budget.

Do it right:

— Launch broad ONLY with 4-6 distinct creative angles, not 1
— Each angle should call out a different pain/audience
— Give it real budget ($100+/day) so it has volume to learn
— Don't panic-edit days 1-2, broad needs signal to settle

Broad isn't "set and forget." It's "let your creative do the targeting." No angles? Stay structured.