This kills more budget than bad creative does.
"3 days" is meaningless. The real unit is SPEND, not time. An ad that's burned 3x your target CPA with zero conversions doesn't need 2 more days. It needs to die.
Use a spend trigger instead:
— Set your kill line at ~2-3x target CPA in spend, 0 conv
— A $30 CPA offer? Pull the ad at $60-90 spent, dry
— Got 1 conv but CPA is 2x? Give it ONE more day, not three
— Winners earn time; losers earn a quick exit
Time-based rules let dead ads bleed you on weekends. Switch to spend-based. Set the line BEFORE you launch so you don't get emotional.
Scale or Stall
@ScaleOrStall
"Give every ad 3 days before you judge it."
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