FAQ: What counts as a "good" reach rate?

The honest answer is cohort-dependent. There is no universal target.

— Under 1k followers: median reach rate 35-45% of followers per post
— 1k-10k: median ~24%, dropping fast past 5k
— 10k-50k: median ~14%
— 100k+: median 8-11%

Measure it as accounts reached / follower count, per post, averaged over your last 12 posts. A single viral post will skew it.

So what: stop comparing yourself to a 5k creator if you have 80k. The right benchmark is your own size band. (n=1,180 accounts, 30-day window)