08 July 2026
SOP: Launching a new landing page Run this whenever a new lander goes from staging to live traffic. Stage 1 — Build QA — ☐ Designer confirms page loads under 2.5s on 4G (test with throttling) — ☐ Deve…
07 July 2026
SOP: Weekly creative rotation review Run this every Monday before you refresh ad sets for the week. Stage 1 — Pull — ☐ Media buyer exports last 7 days at the creative level: spend, CTR, CVR, CPA — ☐ M…
06 July 2026
SOP: Tracking pixel handoff to a new advertiser Run this whenever you onboard an advertiser and need their pixel firing before you send traffic. Stage 1 — Receive — ☐ Account manager gets the postback…
05 July 2026
SOP: When an offer hits its daily cap mid-flight Run this whenever a network pauses an offer or you see conversions flatline before midnight. Stage 1 — Confirm (first 10 min) — ☐ Media buyer pulls las…
04 July 2026
SOP: Prep a client performance report Run this on the same weekday every reporting cycle, before the client asks. Stage 1 — Verify the data — ☐ Numbers cross-checked between platform and tracker, gaps…
03 July 2026
SOP: Asset naming and storage handoff Run this whenever a creative, copy doc, or report is finished and needs to be found later. Stage 1 — Name — ☐ Use the convention: date_offer_angle_variant_size (O…