Myth: trust the UX team's gut, they're the experts
Designer swore the new hero would crush. 'Cleaner, more whitespace, obviously better.' I believed her. She's good.
We tested anyway. Her clean hero: -8%. The 'cluttered' control won. Turns out our buyers wanted MORE info up front, not a minimalist void.
This isn't about her being bad. It's that NOBODY's gut beats your specific traffic. Expertise generates better hypotheses — it does not generate winners. The test is the referee, every time.
The second you let 'the expert says so' skip the test, you're just gambling with extra steps.
Go find the next change someone wants to ship 'because they know.' Test it instead. Report back who was right.
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Myth: trust the UX team's gut, they're the experts
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