<b>Today: reading your push CTR without panic</b>

<b>Today: reading your push CTR without panic</b>

CTR means click-through rate — out of everyone who got your ad, the share who tapped it. If 1,000 people see it and 5 tap, that's 0.5%.

Beginners panic when push CTR looks "low." But push numbers are naturally small. A healthy push CTR often sits between 0.3% and 1%. That's normal, not failure.

What actually matters is the next step, not the tap:
— A 2% CTR with no sales = a catchy ad selling the wrong thing.
— A 0.4% CTR with steady sales = quiet, but it pays.

So never judge a campaign on CTR alone. CTR tells you if the ad is interesting. Conversions tell you if it's profitable.

Try this: write down your CTR and your conversions side by side. Two numbers, always together.

You're learning the real game now.