<b>Setting your floor too high is like pricing your store out of customers</b>

<b>Setting your floor too high is like pricing your store out of customers</b>

A floor price is the minimum you'll accept for an ad slot. Below it, the bid is rejected.

Why it matters: a high floor protects value, but set it above what buyers will pay and the slot goes empty. Empty slot equals zero, which is worse than a low bid.

Tiny example: floor at $2.00, but tonight buyers top out at $1.40. Every bid bounces, your slot earns nothing.

One thing to try: pull last month's winning bids. If most cluster around $1.50, a $2 floor is throwing money away. Set it near the 30th-lowest of your real wins.

In plain English: a floor you never clear is just a wall around an empty room.