<b>Your coupon pages are rotting and killing your EPC</b>

<b>Your coupon pages are rotting and killing your EPC</b>

Here's the silent killer nobody talks about: expired coupons on your coupon pages.

User clicks, code fails, they bounce, they never trust you again. Your earnings-per-click quietly bleeds out.

The fix is a weekly 20-minute ritual:
— Pull every code that hasn't converted in 14 days
— Test the top 10 manually at checkout
— Kill dead ones, promote the ones still firing to the top

Moved a stale coupon hub from 0.8% to 2.1% CVR just by deleting 40 dead codes and surfacing 6 live ones.

Fresh beats comprehensive. Audit your top coupon page this week.