<b>How do I know if an offer matches my traffic?</b>

<b>How do I know if an offer matches my traffic?</b>

<b>Q:</b> I keep picking offers that look great but convert terribly on my list. What am I missing?

A: You're matching by vertical, not by intent and temperature. A finance offer can mean "compare loan rates" (cold, research intent) or "get cash in 10 minutes" (hot, urgent intent). Your traffic has one temperature; the offer needs to match it.

Quick checklist before you run anything:
— What problem is the user actively trying to solve right now?
— Does the offer ask for that exact action, or a bigger commitment?
— Cold traffic (display, push) needs low-friction offers; warm traffic (email, search) tolerates deeper funnels

Mismatched temperature kills more campaigns than bad creatives ever will.

Short version: match offers to the user's intent and how warm they are, not just the topic. More Qs? Drop them.