<b>Why product rich results vanish even with valid schema</b>

<b>Why product rich results vanish even with valid schema</b>

'Q: My product schema validates but the rich result disappeared. What went wrong?'

<b>Short answer:</b> Almost always a price/availability mismatch between your schema and the visible page — Google drops the rich result when they disagree.

The longer version: validation only checks syntax, not truth. The common failure is your JSON-LD says <code>price: 49.99, InStock</code> from a cached template while the rendered page shows $59.99 or sold out. Google compares the two; when they conflict, it pulls the enhancement and can flag you in the Merchant report.

This breaks most often on out-of-stock items, sale prices that expired, and currency mismatches on international URLs. The fix is to source schema price/availability from the same live variable that renders the visible price, not a separate field that updates on a different cron.

The follow-up: yes, you also need a real <code>review</code> or <code>aggregateRating</code> with genuine reviews for star eligibility — fabricated ratings now trigger manual actions.

Rule of thumb: schema must match the pixels, every field, every refresh.

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