Should I pick the offer with higher payout or higher EPC?
Q: One offer pays $25, another pays $15. But the network shows the $15 one has better EPC. Which wins?
A: EPC wins almost every time. EPC means earnings per click — it already blends payout AND conversion rate into one number. A $15 offer with 4% conversion earns you $0.60 per click. A $25 offer converting at 1.5% earns $0.375 per click. The cheaper offer makes you 60% more money on the same traffic.
Careful though:
— Network EPC is an average across all affiliates and geos, not a promise for your traffic
— It can be skewed by one whale affiliate sending perfect traffic
— Use it to shortlist, then test with your own clicks
Short version: EPC > payout for ranking offers, but treat it as a hint, not gospel. More Qs? Drop them.
Offer Clinic
@OfferClinic
Should I pick the offer with higher payout or higher EPC?
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