Myth: One smartlink can handle all your traffic sources

Myth: One smartlink can handle all your traffic sources

The convenience pitch: a single link for push, pop, native, and social.

The correction: each source has a different quality profile and different optimal offers. One shared rotation lets pop traffic's behavior contaminate the data your native traffic is judged on.

SOP — source segmentation:

— Step 1: Tag every click with its source at entry (sub parameter or distinct link).
— Step 2: Maintain separate weight tables per source — never one global table.
— Step 3: Set source-specific minimum quality thresholds for offers.
— Step 4: Compare offers within a source, never across sources.

Checklist:
☐ Source captured on every click
☐ Weights tracked per source
☐ No cross-source offer comparisons

Review per-source tables weekly; merge only sources with proven-identical profiles.