Spend's up but profit's flat? Run the placement bleed audit.

Spend's up but profit's flat? Run the placement bleed audit.

CBO loves dumping budget into cheap-but-useless placements. Find the leak.

— Step 1: Breakdown > Placement. Sort by spend.
— Step 2: find placements eating 15%+ of budget with CPA double your average. Usually Audience Network or right-column.
— Step 3: DON'T just exclude them — that can reset learning. Instead dupe the campaign with manual placements (feeds + reels + stories only) and test it head-to-head.
— Step 4: cleaner version wins on profit 3 days running? Shift budget to it, pause the bleeder.

The gotcha: advantage+ placements often look 'efficient' on CPM but trash on conversions.

Risk: cutting placements shrinks reach, can raise CPMs. Test, don't assume.

Audit one big campaign this week.