<b>Hot reminder: pushing annual plans can <u>shrink</u> your payout</b>

<b>Hot reminder: pushing annual plans can <u>shrink</u> your payout</b>

Affiliate-bros love telling you to steer buyers toward annual billing for the "bigger upfront commission." Run the math before you believe it.

Why this is often nonsense:

— Annual deals usually carry a 15-25% discount, so your percentage is calculated on a smaller number than 12 monthly bills.
— Refund/clawback windows on annual plans are frequently longer (30-60 days), and the whole year's commission claws back, not one month.
— A monthly subscriber who survives the clawback window keeps paying you for 13, 18, 24 months. The annual buyer locks your recurring at exactly one renewal cycle.

Do the comparison: a $99/mo plan surviving 14 months pays more recurring than a discounted $990/yr that you got clawed once.

Annual looks fat because it's one big check. Lifetime value tells a quieter story.

Verdict: upfront is not the same as more.