<b>Trench note: the two-believer pre-lander</b>

<b>Trench note: the two-believer pre-lander</b>
Most nutra pre-landers fail because they convert the already-sold and ignore the skeptic. Build for both on one page.
Stack it like this:
— Top third = emotional hook for the impulse buyer. Story, before/after framing, fast scroll.
— Middle = the "how does this even work" mechanism block for the doubter who scrolls past hype.
— Bottom = objection demolisher (price, safety-as-creative-claim, "is this a scam").
The doubter is 60-70% of your traffic and they read longer. Stop optimizing only for the top third.
Most media buyers cut the page short to "reduce friction" and torch their best-LTV segment.
Go test it.