<b>Bumped budget 50% on a winner and watched it choke? You blew past the edit threshold.</b>

<b>Bumped budget 50% on a winner and watched it choke? You blew past the edit threshold.</b>

Vertical scaling (raising budget on the same ad set) re-enters learning if the jump is too big. The unwritten line sits around 20%.

Ramp it clean:
— Raise no more than 20% per bump
— Wait 48-72h between bumps so delivery resettles
— Bump in the evening, let it stabilize overnight
— If CPA holds for two cycles, repeat. If it spikes, hold flat, don't cut

This is slow on purpose. Compounding 20% every 3 days doubles you in ~2 weeks without a reset.

Risk: even clean ramps eventually hit a wall — that's horizontal's job.

Try the 20% cadence on ONE ad set. No hero jumps.