<b>Your CPC isn't a bid problem, it's a relevance problem</b>

<b>Your CPC isn't a bid problem, it's a relevance problem</b>
CPC climbing, you reach for the bid slider. Trap. On most auctions you're not paying for the click, you're paying for low relevance.
— High CPC + low CTR → it's the creative, fix the hook, CPC falls on its own
— High CPC + high CTR → now it's real competition, the bid is fair
Raising bids to fix a creative problem just lights money on fire faster. Diagnose CTR before you ever touch a bid. Today.