How I land a DTC brand deal cold (the pitch that works)

How I land a DTC brand deal cold (the pitch that works)

Pulled a brand deal yesterday off a 4-line email. The script:

— Line 1: their exact monthly traffic you can send (real number, not "big audience")
— Line 2: a screenshot of you ALREADY converting a competitor of theirs
— Line 3: ask for a custom code + bumped rate, not the public program
— Line 4: "30-day test, you owe me nothing if it flops"

The risk-reversal close is the whole game. Brands say yes to free tests.

Avoid: pitching your follower count. They don't care. They care about their CAC.

Send 5 of these tomorrow. One bites, you've got a custom rate.