Myth: "Always make your pre-lander load instantly"

Myth: "Always make your pre-lander load instantly"

Speed obsessives, hear me out. A pre-lander that loads too clean and instant on a sketchy weight-loss angle can read as "ad" and bounce.

Not saying ship a slow page. Saying: a 0.3s perfect lander sometimes converts worse than a slightly heavier "news-style" page that feels like real editorial.

— The friction that matters is comprehension, not milliseconds. A native-looking advertorial with images that load as you scroll mimics a real article.
— Test perceived legitimacy, not just Lighthouse score.

I've had a "worse" PageSpeed advertorial beat a featherweight lander by double digits because it felt like content, not a funnel. Speed is a floor, not a lever. Stop optimizing the wrong number.

Go test it.