<b>The hidden tug-of-war: speed vs. revenue</b>
Every header bidding setup balances two things that pull against each other: a fast page (good for visitors and Google) and a long-enough auction (good for bids).
Why it matters: shaving the timeout makes pages quicker but cuts off slower, sometimes higher, bidders. Stretching it gathers more bids but risks losing impatient visitors.
Tiny example: at 800ms you collect 90% of bids and the page feels fine. At 1500ms you collect 96% of bids but bounce rate creeps up. The extra 6% of bids may not be worth the lost readers.
One thing to try: test two timeout values for a week each, and compare both revenue <i>and</i> bounce rate — not just revenue.
<b>In plain English:</b> a longer auction gathers more bids but a slower page loses people — find the middle.
Bid Stack 101
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<b>The hidden tug-of-war: speed vs. revenue</b>
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