<b>Price buckets: why $2.47 becomes $2.45</b>

<b>Price buckets: why $2.47 becomes $2.45</b>

Your ad server often can't handle every exact penny, so bids get sorted into "buckets" — rounded steps like every 5 or 10 cents. This is called price granularity.

Why it matters: too-wide buckets round real money away. A $2.47 bid dropped into a $2.00 bucket loses you 47 cents per win, over and over.

Tiny example: with 10-cent buckets, $2.47 becomes $2.40. With 1-cent buckets on high-value slots, it stays $2.47. That gap adds up across thousands of views.

One thing to try: ask whether your high-value slots use fine (1-cent) granularity instead of coarse rounding.

<b>In plain English:</b> bids get rounded into price steps — coarse steps quietly round your earnings down.