Template: The Creator Brief (copy-paste, fill the brackets)

Template: The Creator Brief (copy-paste, fill the brackets)

Use for every deal. If it's not in the brief, don't expect it on the post.

1. Offer & link
— Product: [name]
— Tracking link: [smart link]
— Discount code: [code]

2. The one message
— Single takeaway the audience must remember: [one line]
— Required call-to-action: [exact words]

3. Must-include / must-avoid
— Say: [claims you can back]
— Never say: [banned claims, competitor names]
— Disclosure: [exact label + placement]

4. Format & specs
— Asset: [Reel/Short/post] | Length: [sec] | Aspect: [9:16]

5. Dates
— Draft due: [date] | Approval: [date] | Go-live: [date]

6. Approval
— One reviewer: [name]. Two-round max: notes once, then sign-off.

Definition of done: creator confirms receipt and the go-live date in writing. A brief no one acknowledged is a guess.