Myth: a discount now earns long-term loyalty

Myth: a discount now earns long-term loyalty

Dropping your price to win a brand feels like an investment in the relationship. Usually it just resets their expectation downward.

Why it matters: the discounted rate becomes the baseline they remember. Loyalty comes from results, not from how cheap you were.

Simple example: you cut $800 to $500 to "start the relationship." Next quarter they expect $500 again — your discount became your rate.

A smarter trade: hold your price, but add value. "I'll keep it at $800 and include a usage extension" keeps the number intact.

Your move: if you must move on price, get something back — longer commitment, faster payment, or a multi-post bundle.