Your mega-menu dumps equity into 40 links nobody clicks. Prune it.
Hot take: a navigation menu with 40 links isn't comprehensive, it's a tax on every page on your site.
The prune playbook:
— Pull click data on every nav item. Heatmap or analytics, your call.
— Flag nav links with near-zero clicks AND low business value.
— Remember: every nav link is sitewide, so it dilutes the equity each link passes.
— Cut the dead weight. Demote rarely-used items into deeper category pages.
— Keep nav focused on your 5-7 highest-value destinations.
Fewer nav links means more concentrated equity per link AND better crawl focus. Width is not depth.
How many items are in your main nav? Over 8 and you're spreading thin.
Link Equity Heat
@LinkEquityHeat
Your mega-menu dumps equity into 40 links nobody clicks. Prune it.
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.