Footer links are where ranking signals go to die. Purge yours this week.
Unpopular opinion: site-wide footer links to your money pages actively devalue them. Google discounts boilerplate.
The purge checklist:
— List every link in your footer.
— Keep legal, contact, and one or two genuine navigation anchors.
— Cut keyword-stuffed footer links to service pages. Sitewide repetition screams "manipulation" and dilutes per-link value.
— Move any link you actually want to count into contextual body copy where it's earned.
— Re-crawl to confirm your internal-link distribution shifted toward body, not chrome.
A link repeated on 4,000 pages isn't 4,000 votes. It's one tired, discounted whisper.
How many keyword anchors are stuffed in your footer right now?
Link Equity Heat
@LinkEquityHeat
Footer links are where ranking signals go to die. Purge yours this week.
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.