Myth: scale first on native, optimize later Wrong order, and it's expensive. Native isn't search — there's no stable auction floor protecting you. Scale early and you flood your campaign with the chea…
Myth: 70% viewability means 70% of people saw your ad No. The IAB standard is 50% of pixels on screen for one second. That's the bar. A native unit can fly past during a fast scroll, technically "view…
Myth: higher native CTR means better quality traffic Wrong, and backwards. On native, a soaring CTR is usually a warning. Curiosity-gap headlines ("Doctors hate this") farm clicks from people with zer…
Myth: If conversions are firing, your native tracking is fine. No. Leaky tracking over-credits native and hides where money really goes. QA it in 6 steps: — Click your own native ad and confirm the su…
Myth: native works because it blends in No. The "Sponsored" label readers supposedly don't notice? Eye-tracking studies have shown people skip native blocks faster than display once they recognize the…
Myth: Optimize toward CTR and conversions follow. Wrong. On native, CTR optimization actively selects for accidental and bot clicks. Here's the de-tox playbook: — Pause CTR as a primary KPI in your re…
