Myth-bust: "Always lead with a human face"

Myth-bust: "Always lead with a human face"

Faces convert — until the feed is wall-to-wall faces. Then a face is wallpaper.

— The myth: a person on screen always lifts engagement
— The correction: the lift comes from a face doing something unexpected, not from a face existing
— What to steal: a face mid-reaction, a face looking off-frame at something we can't see, a face obscured then revealed
— Why it works: a neutral talking head is signal-zero; the brain only stops for a face with a question attached

⭐ Pick of the week: the over-the-shoulder open where we see what they see before we see them.