Myth-bust: "UGC has to look amateur"

Myth-bust: "UGC has to look amateur"

The "shot on a cracked phone" gospel went too far. Sloppy isn't authentic — it's just sloppy. The winners this cycle are clean but unstaged.

— The myth: more grain, more shake, more "realness"
— The correction: audiences now read deliberate ugliness as a brand pretending to be a person
— What to steal: good light, bad framing. Crisp audio, off-the-cuff delivery. Polish the things a real person wouldn't fake
— Why it works: trust comes from the unscripted moment, not the low resolution

🔥 Pick of the week: a well-lit talking head that flubs one word and keeps going. The flub is the proof, not the blur.