Q: "Selling through the platform's own shop is basically fee-free since there's no Shopify, right?"

Q: "Selling through the platform's own shop is basically fee-free since there's no Shopify, right?"
A: There are always fees — they're just bundled and easy to miss. TikTok Shop and Instagram/Facebook commerce take a referral or commission cut per sale, and affiliate orders add the creator's commission on top. "No separate store fee" is not "no fees."

Build your real margin around:
— Platform referral/commission percentage on each order
— Affiliate creator commission (often 5-20%) where it applies
— Payment processing and any promo/coupon you funded

Stack those and your effective take rate can be 25-35% before product cost.

Also worth knowing: platform commission rates change by category and region, so check your category's current rate before pricing.

Got a question? Drop it in the comments.