Q: "I heard the trick to live shopping is just going live every single day. True?"

Q: "I heard the trick to live shopping is just going live every single day. True?"
A: Frequency alone won't save you — a daily live with no plan trains viewers to ignore you. The platforms reward watch time and concurrent viewers, not the number of streams. Ten thin 15-minute lives can teach the algorithm your room is empty.

What actually moves the needle:
— Fewer, longer lives (45-90 min) so the system has time to push you fresh viewers
— A fixed weekly slot so regulars know when to show up
— A product list paced out, not dumped in minute one

Quality of the room — comments, repeat watchers, time on stream — beats raw count.

Also worth knowing: a strong twice-weekly schedule almost always outperforms a daily one that burns you out by week three.

Got a question? Drop it in the comments.