Q: "For affiliate creator deals, just sign the biggest accounts — more followers, more sales?"

Q: "For affiliate creator deals, just sign the biggest accounts — more followers, more sales?"
A: Follower count is one of the weakest predictors of affiliate revenue. A creator with 2M passive followers can move fewer units than a 40k niche creator whose audience trusts their buying advice. What converts is fit and demonstrated commerce, not raw size.

Vet creators by:
— Their actual GMV or units moved on past shoppable posts, not views
— Comment quality — are people asking "where to buy" or just "nice"?
— Niche overlap with your product, not just overall vibe

Ask for screenshots of prior TikTok Shop or storefront sales before negotiating.

Also worth knowing: micro-creators often accept performance-based commission, so you pay for results instead of reach.

Got a question? Drop it in the comments.