Hot take: "gray-hat" is a cope word if you've never actually drawn your own line.

Hot take: "gray-hat" is a cope word if you've never actually drawn your own line.
Do the worksheet most people avoid:
— Verticals you'll never touch, even at 5x margin. Name them now, in writing.
— Claims you won't make even if the network "approves" them.
— The face test: would you show this lander to your sister, or hide your screen?
— The headline test: if a journalist screenshots this, are you defending strategy or a scam?
People who never define the line discover it the hard way — usually in a court filing.
Agree? Fight me in the comments.