Hot take: not having a kill-criteria written down means you'll always pull the trigger too late.

Hot take: not having a kill-criteria written down means you'll always pull the trigger too late.
Decide BEFORE emotions are involved:
— At what loss percentage do you cut, not "see if it recovers"?
— What single metric tells you a campaign is compromised vs. just underperforming?
— Who has authority to kill it at 3am — and is that documented?
— What's the maximum you'll spend defending a dying asset before walking?
Every gray-hat blowup story has the same line: "I knew I should've stopped sooner." That sentence is a missing decision tree, not bad luck.
Agree? Fight me in the comments.