Your anchor text is 80% "click here" and "read more." That's malpractice. Run this audit.

Your anchor text is 80% "click here" and "read more." That's malpractice. Run this audit.

Unpopular opinion: internal anchor text matters more than external, because you control 100% of it and most people waste it.

The checklist:

— Crawl and export every internal link with its anchor.
— Bucket anchors: exact-match, partial, branded, generic ("here", "this"), naked URL.
— If generic anchors are over 30% of links to money pages, you're bleeding relevance signals.
— Rewrite generics to descriptive phrases that include the target's primary keyword, naturally.
— Cap exact-match per target so it reads human, not stuffed.

Every "read more" is a wasted ranking signal you handed back to nobody.

What's your generic-anchor percentage right now? Most don't even know.