Is there a magic "best time" to send emails?

Is there a magic "best time" to send emails?

Articles swear by "Tuesday at 10am." Here's why chasing that universal hour is a trap: those studies average millions of strangers, not your specific readers. A bakery's audience and a night-owl gamer audience open emails at totally different times. The "perfect time" online is just someone else's average.

Find your own instead:
— Look at your past sends and note when your opens and clicks peaked.
✅ Send your next 3 emails at different times, then check which got the best response.
— Let your own data, not a blog headline, pick your schedule.

Your audience's habits are the only ones that matter.

Tiny homework: open your reports and find what hour your last email got the most clicks.

New here? Start with the basics above.