"Burned-in subtitles boost retention" became a cult, and it's making your videos worse.
Subtitles help silent autoplay scrollers. But if your content only works because people are reading text on screen, your audio storytelling is broken and you're hiding it.
— Captions are a crutch, not a craft.
— Test the cut with subtitles off — if it falls apart, fix the edit, not the text.
Subtitles patch a hole. They don't dig the well. Fight me?
Watch Time Heresy
@WatchTimeHeresy
"Burned-in subtitles boost retention" became a cult, and it's making your videos worse.
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