A flat retention graph isn't the win everyone tells you it is.
Gurus celebrate the flat line like it's a trophy. But a flat graph on a boring video just means everyone left at the same slow rate and nobody binged. Flat can mean "uniformly mediocre."
— You want re-watch spikes, not a clean slope.
— Bumps mean a moment so good people scrubbed back.
Chase the spikes. A perfectly flat graph is a video nobody felt anything about. Fight me?
Watch Time Heresy
@WatchTimeHeresy
A flat retention graph isn't the win everyone tells you it is.
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