Telling people to "go read the pinned comment" mid-video is retention sabotage dressed as engagement.
Every off-platform redirect — pinned comment, link in bio, "check description" — is an exit ramp you built yourself. You're literally instructing viewers to leave the watch session.
— The watch-time clock doesn't care about your comment.
— Save the CTA for the moment retention is already dying.
Don't send people away from the thing you need them watching. Agree or fight me?
Watch Time Heresy
@WatchTimeHeresy
Telling people to "go read the pinned comment" mid-video is retention sabotage dressed as engagement.
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