<b>"Design mobile-first, mobile is everything." [DEPENDS]</b>
The myth: most traffic is mobile, so optimize there and desktop sorts itself out.
Why it spread: a true aggregate stat ("60%+ mobile traffic") got applied to pages where it's flatly wrong.
The boring truth: traffic and <i>revenue</i> live on different devices. For considered B2B and high-ticket purchases, mobile browses and desktop buys, conversion rate on desktop is often 2-3x higher. "Mobile-first" on a page that closes on desktop optimizes the window-shopping and neglects the checkout.
The nuance: segment your own data by device <i>and</i> by conversion, not sessions. Design for where the money completes. Mobile-first is a methodology, not a destiny, and it's wrong whenever your buyers research on a phone and commit on a laptop.
Above The Fold Heresy
@AboveTheFoldHeresy
<b>"Design mobile-first, mobile is everything." [DEPENDS]</b>
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