<b>"More white space = better conversions." [MOSTLY MYTH]</b>

<b>"More white space = better conversions." [MOSTLY MYTH]</b>

The myth: airy, minimal layouts feel premium and therefore convert.

Why it spread: Apple. Everyone wants to look like Apple, who sells $1,000 phones to a warmed-up audience that already wants them.

The boring truth: white space improves <i>readability and focus</i>, not conversion by itself. For a cold visitor who needs to be convinced, minimalism can starve the page of the information and proof required to overcome doubt. Pretty and persuasive are different jobs.

The nuance: use space to create hierarchy, not to hide substance. The goal is one clear thing per glance, not less total information. A scannable dense page beats a beautiful empty one when the visitor still has questions.