Myth: longer watch time = better. Watch RATE is the king
I chased long Reels for total watch minutes. A 60s Reel at 35% retention got buried. A 9s Reel at 90% with replays got pushed to 60k.
The machine cares about percentage finished + loops, not raw seconds. A short clip people complete twice beats a long one they bail on.
Caught this clearly 3 days ago re-cutting an old long one to 8s.
Now: take your longest underperformer, cut it to under 10s, keep only the payoff.
Reels Trench Notes
@ReelsTrenchNotes
Myth: longer watch time = better. Watch RATE is the king
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