Compute a true blended rate across a mixed roster

Compute a true blended rate across a mixed roster

Blended rate = total spend / total delivered views. Do it right:
— Sum spend including riders and fees, not just base
— Sum 30-day views, deduped across creators
— Divide for blended CPV
— Segment it: blended-by-tier exposes the drag
— Re-run monthly, the mix drifts

Reporting one blended number hides which tier is dragging efficiency down.

So what: a single blended CPV is a headline; blended-by-tier is the decision.

Benchmark: macro tiers typically lift blended CPV 40-80% above the micro-only rate (n=45 rosters).