Macro ROAS lags nano by 3.1x

Macro ROAS lags nano by 3.1x

Nano ░░ $5.40
Micro █ $4.10
Mid ██ $2.60
Macro ███ $1.70
(ROAS = return on ad spend; revenue per $1 paid. n=388 paid placements, trailing 12mo)

Myth: spending up the tier ladder buys reach you can bank on. Correction: blended return falls as fee inflation outpaces incremental reach, because macro audiences overlap your existing funnel and price in a celebrity premium you don't recoup.

So what: tier up for awareness ceilings, not for return — the math inverts above mid.

Benchmark: healthy paid-creator ROAS sits in the 2.8x–4.6x band.